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General Information About New Casinos Online in the UK

Dozens of online casinos are launched every year, but only the best make it on the CasinoGuide top-list.

Lucrative casino bonuses, innovative features, and the latest games are just a few things new casinos bring to the table.

On this page, we’ll show you what to expect from brand new online casinos and the factors to consider before signing up.

The sheer amount of brand new online casinos in the UK is voluminous, to say the least. And the ones that make it on CasinoGuide have all been independently verified, trusted, and regulated by the UK Gambling Commission.

Safety checks are the foundation of our review criteria when we look at brand new online casino sites. Our mission is to help players feel safe when gambling online, and in the section below, we’ll delve into all the elements and factors you should consider before signing up.

New casinos will still need to earn their stripes from players before they can compete with the big names in the industry. If you want to do additional due diligence, you can also try Bojoko, which helps you compare new casino sites in the UK, quickly eliminate brands with bad terms and conditions, and find the best offers.

New casino sites will often have lots to prove, meaning they will always go the extra mile to delight their players. In a nutshell, new online casino brands are always worth pursuing, given that you’ve made your choice on CasinoGuide. Otherwise, we cannot guarantee their reliability.

New Online Casinos VS Established Casinos

Every new online casino is different, that’s part of what makes them so darn exciting, but when looked at as a group, both new and older casinos tend to have some crucial difference:

New Online Casinos

• Employ the latest design trends in their sites to drive player engagement and offer a new experience.
• Tend to offer bigger bonuses to attach new players.
• Mobile-first
• Feature new/ up-and-coming software and games
• Always have Live Dealers
• Tend to offer more modern payment methods, like crypto, or lower deposit and withdrawal limits.

Established Online Casinos

• Usually feature the site theme and design that the casino first went with when they initially launched. Although, all online casinos are updated every year or two.
• Scale down their bonuses and welcome packages after becoming viable and popular.
• Usually mobile-ready, not first.
• Can have larger games lobbies.
• Usually have Live Dealers.
• Payment methods depend on the operator and are well-established options.

Enjoy The Latest Casino Bonuses

As well as championing the latest trends in terms of design and player engagement, new online casinos, such as HeySpin Casino, score high in terms of offering their players bigger and better bonuses. Opting for both quantity and quality, newer sites offer lower wagering requirements and bigger cash matches.

When you play at a new online casino, you’re opting for a site that has fewer players over an established casino, so the operator has got to work harder to earn their market share and attract players. How do they do this aside from their cutting edge, mobile-first platforms? By offering players more to sign-up!

Whether it’s lower wagering requirements, a red hot no deposit deal, or more significant welcome offer, new online casinos are well known to have some of the best casino bonuses around and provide better deals to new players.

Safety & Security at a New Online Casino

Safety when gambling online at a new online casino is always going to be a major concern. A new online casino will need to earn the trust of its potential players and have a gambling licence is the first check. Every new online casino listed on CasinoGuide is regulated by the UK Gambling Commission, a regulatory body that sets the standard for other regulators. Several security checks will need to be validated before a new casino can be granted a licence. This check not only protects players from malpractices, but it also gives players peace of mind when choosing a new online casino.

We don’t just pick out and throw any online casino onto our top-list. The online casinos we choose must meet certain criteria to be at the top. All our recommended online casinos are licensed by the UK Gambling Commission and fully mobile-compatible. Aside from these crucial requirements, here’s how we rate the new online casinos listed on CasinoGuide.

Selection of Games

A new casino can be flashy and aesthetically pleasing, but without a substantial game selection, casino players will get bored quickly and flock to competitors. We expect the full range of casino games to be available when a new online casino is launched, which includes online & jackpot slots, table games, and live casino. Many new casinos that have well-established sister casinos tend to come with all of the above, having already been working with the game providers. New online casinos need to come with the latest games too, to stand a chance against the more established online casinos. Dozens of new casino games are launched every month and new casino sites that have the latest games are going to win players over and most of the time, retain them.

Payment Options At New Casinos

These days, all new online casinos work with the best payment providers in order to process payments efficiently and at lightning speed. Payment processing needs to be seamless and effortless since the online casino will be dealing with players’ funds. To discover the payment options available at an online casino, head over to the terms and conditions. You’ll find an extensive list of the most popular payment providers, including VISA, Mastercard, PayPal and a number of other e-wallets that are very popular amongst casino players in the UK

Customer Support At A New Casino

Players want to feel assured that they have a team of experienced people ready to assist when an issue is encountered. Customer support is one of the main pillars of any online casino and plays a significant role in protecting the brands’ identity, since support agents are on the front line. We always test the quality of every new casinos’ customer support department to give players a true and fair view of what to expect when encountering an issue. Some elements we consider are the responsiveness, the ability to resolve an issue in one encounter, professionalism and etiquette. We expect a new casino to have all the support channels available to players, including live chat, email and telephone. However, not all new online casinos will afford to have their live chat function available round the clock.

Casino Bonuses at New Online Casinos

New online casinos struggle to get their names on the map and one way of getting noticed is having an attractive welcome bonus available. The size of the bonus alone won’t move the needle and if you’re new to the world of online casino, you’ll be well aware that the terms and conditions really state the quality of the casino bonus.

The wagering requirement of the casino bonus is what makes it attractive. The less the wagering requirements are, the better the casino bonus is. Be sure to visit our casino bonuses page for more information on the topic. Existing players should be cashing in on bonuses too, as new players are not the only ones who should be enjoying new casino bonuses.

The generosity of a new online casino can be judged by the number of promotions it runs and they need to be available to all players. The ‘Promotions’ or ‘Bonus’ section of a new casino site are usually full of bonuses aimed at existing players, with some of them running throughout the year. We firmly believe that every new casino should launch a strong welcome bonus and a few other promotions in order to get the visibility that’s needed in the early days

Overall Look & Feel of the New Casino

Aesthetics are not the most important thing to consider when choosing a brand new online casino, but the design has to resonate with players in order for them to engage with the new casino sites. We put the least weight on this factor when adding new online casinos, as long as the casino site is very user friendly. The last thing a casino player needs is a casino site with over complicated functionalities and bad navigation. Most new online casinos are built with the end-user in mind in order to consistently make the gaming experience a favourable one.

New Online Casinos: UK-Licensed

Even if you like where you play now, it’s worth looking into new online casinos when they come out. UK online casinos exist in an extraordinarily competitive environment – you never know when one might come along with a better offer.

Staying loyal to your favourite online casino can be a good thing, but you never know what you might discover by switching to a new online casino. UK players love to see innovation, and playing at new online casinos can help prevent the gaming experience feeling stale.

The Competition Between New Online Casinos UK

Brand new online casinos in the UK and around the world are launched every week. But the chances are you won’t see a lot of them survive past a few months – or a year, if they’re lucky.

This makes some people frustrated with trying out multiple new online casinos. It’s annoying making a mental note of the ones you like, and returning to them later, only to find that they no longer exist.

At CasinoGuide, we only recommend the online casinos that are here to stay. For example, every casino listed here is licensed by the UK Gambling Commission – not an easy feat. Casinos that have been licensed are safe and secure for you to play.

The research has been done for you – there’s no need to worry about signing up at any new online casinos on our list. To find out more on how we do it, check out our online casino review page.

Pick A New Casino With Live Dealer Games

One of the number one reasons to pick a new online casino, it the fact that they are usually on top of all the latest games, studios and concepts. A fantastic example of this is Live Games.

The foundation of the casino itself is built on table games and any new online casino looking to stand the test of time will need to host a number of live dealer games. Since there are only a handful of game providers hosting live casino games, players shouldn’t have any concerns about the gaming experience.

Evolution Gaming, the leading game provider for live casino games has a number of unique and exclusive games that bring something new to the table. For instance, MONOPOLY Live, Deal or No Deal & Football Studio are all exclusive to new casinos working with Evolution Gaming.

Live Dealers are one of the most popular types of new casino games of this decade. Offering real-time gameplay – inclusive of human dealers – they provide the chance to get closer to the casino action without leaving your home.  This type of game has now overtaken RNG Table and Card Games. Enjoy the classics like Blackjack, Baccarat, Roulette, Sic Bo, and Poker, plus, new game show variants like Deal or No Deal and Crazy Time.

Typically offered at all online casinos these days, new sites always have a top-notch selection of Live Dealers; either larger lobbies, and with the latest titles, or from more than one provider.

Play the Hottest New Games: New Slot Trends

This year has been a stellar one for online slots as this type of casino game continues to explode with popularity and innovation. From Megaways to Infinireels – anything goes, and no other area of gaming is expanding quite like online Slots.

With constant popularity comes constant demand for new games and ideas, meaning plenty of new studios, titles and innovations hitting casinos every month.

While some studios go it alone offering their product independently, mega providers like Microgaming, NetEnt, and SG continue to take smaller studios into their distribution network. Making it highly exciting to play at any online casino that prioritises new games and studios: overwhelmingly, this tends to be new online sites!

As we’re on the subject of games, another area where new online casinos are leading is lobby navigation. Instead of dividing the games by type alone, newer sites offer filters including: provider, game type, A-Z, game bonus (free spins, jackpots) and loads more – this is just another example where modern sites champion the casino experience!

Payment Options At New Online Casinos

Previously, you could only make transactions on online casinos with either your bank details or your credit cards. Such limitations can be frustrating, especially if you have ‘fun money’ stashed in other accounts that you’d like to use.

Many casinos in the year 2021 allow for innovative payment methods, such as PayPal, Paysafecard, Trustly, and even Bitcoin.

With so many choices for payment methods, you’ll be able to leave your credit cards and savings accounts alone for day-to-day spending.

As new operators seek areas where they can improve upon the product or service offered, they often to turn to payment methods when looking for a space to excel over established sites. And whether it’s offering Bitcoin and other cryptocurrencies, pay by mobile, more e-wallet options, or simply lower minimum transaction limits, new online casinos offer more flexible and modern payment methods.

While Bitcoin may have become more mainstream as a casino payment method over the last five years, many established casinos still shy away from integrating it, meaning this market is cornered exclusively by several new online casinos.

What’s more, new casinos in the UK are more likely to offer limits starting from £5 instead of £10 as a way of being more appeal to players, some even offer instant withdrawals for e-wallets, and a bigger range of payment methods, including options such as pay by mobile!

New Casino Sites With An Improved Mobile Experience

The majority of new online casinos also use the latest technologies in order to keep up with the competitive gaming industry. In order to reach a larger audience, every new casino have mobile compatible websites or dedicated mobile apps.

This means new online casinos are available virtually anywhere you can get a stable internet connection.

If mobile compatibility is the most important consideration for you, check out our list of the top mobile casino operators and choose from those.

Cutting-Edge Mobile-First Sites And Apps

New online casinos are often created mobile-first and then scaled up for larger screens. This is the opposite of older casinos, which were designed desktop first, and then later scaled down for mobile players.

When it comes to actually playing the games, this doesn’t make that much difference and either will provide a top-notch mobile experience.

The best new online casinos embrace everything, modern and mobile. Keeping on top of gaming trends, and even setting them, new casinos align their platforms with these trends to deliver the latest and most cutting-edge casino experiences.

With over 60% of UK players now playing from a mobile device, new sites have the mobile marketed corned, offering mobile-first, instant-play platforms available from any device.

Keeping things fresh and driving the industry forward is essentially the function of new sites and from going mobile-first to live gaming, gamification, and better bonuses, there’re plenty of ways that new casinos achieve this.

All new online casinos are either mobile-first or optimised for mobile players in some other way. But mobile casinos made in the mobile-first vein are considered more forward-thinking

Increasing Focus On The Live Casino

Players and operators alike are hugely passionate about live casino games right now as it fits with the move to more social gaming. This means a good selection of live games and next-gen live games are key to a new casino’s success so you can expect fantastic live action at new sites.

Pay By Phone And Cryptocurrency

Newer online casinos are more likely to be on top of new payment trends like cryptocurrency – Bitcoin and Litecoin are the most popular. Also, there are the relatively new pay by phone systems like Apple Pay and Boku, or even special systems such as Pay N Play. This demonstrates an area where new casino sites tend to outdo older sites in niche markets.

More Games From Newer Producers

The last few years saw many established software producers like Microgaming and Scientific Gaming acquire smaller software development studios. They then release the smaller studios games on their platform as part of their portfolio. This has distinct advantages for all parties as it enables new and inventive games to reach more players’ screens, the smaller studios gain wider market distribution, and the larger brand stays current with the latest gaming trends.

Gamification and VR

As gaming becomes more ingrained in our lives, casinos are extending the concept across the casino floor with gamified casinos. These offer levels, missions, adventures, and rewards – allowing you to essentially collect bonuses as you play. Virtual reality casinos have been a trend highlighted for success since 2017. While it saw more headway in 2019, with NetEnt’s Next Level live VR games being released, overall it’s not as common as gamification in terms of emerging trends, and has not reached the predicted levels of player popularity and casino development.

Social Gaming

Fitting right in there with gamification, games are becoming more social. Both esports and live dealer tables demonstrate this trend currently, drawing millions of gamblers and gamers, because they are social games. In terms of the casino, live dealer games and tournaments have increased social elements. This trend is set to continue as new casinos pioneering new technology, potentially including augmented reality and virtual reality.

Better Loyalty Systems And Rewards

As online gaming and gambling become ever more popular, all casinos are battling to provide their customers with the most tempting rewards program. However, new online casinos have more incentive to do better in this regard, so 2021 will see the continued push towards better and more inventive ways to reward players. As we touched on above, Gamification has a big part to play in setting this trend. There’s no arguing that it is one of the most exciting and effective methods of player retention as it creates chances for on-site leveling, rewards programs, challenges, and even tournaments with in-game missions.

Tackling Wagering Requirements

New online casinos tend to shift to either end of an extreme when it comes to wagering requirements. Some try to eliminate them at the cost of offering much lower amounts, while others may offer £1,000s in bonuses but with wagering requirements of up to x50. Recently, the UK Gambling Commission has tackled unfair bonus advertising rules regarding wagering requirements. Hopefully, more new casino sites will join the few promoting low or even zero wagering requirements or cashback on loss deals instead. For now, it seems to be a slow transition – after all, bonuses have been a crucial aspect of player acquisition for as long as online casinos have existed.

Gamification Casinos in 2024

One of the most popular new casino trends is gamification. This means when a casino themes your whole online gambling experience as a game or mission with elements to complete and rewards to gain. One of the most played-loved and recent examples of gamification at it’s finest is Casoola Casino.

Launched this year, Casoola is run Robots. Players are “sucked into the robot world to join the gaming mayhem and sign-up for mechanical missions and in-game bonuses! Delivering thrilling gameplay and an immersive theme throughout, player work their way through the casino.

While gamified casinos can take on any theme or style of gamification, this type of online casino always comes with third-dimension playing, a top mix of innovative bonuses like loyalty clubs, missions, and tournaments, and above all, social integration.

Are New Online Casino Sites Safe?

A typical player concern when it comes to new casinos is safety, but it’s an unnecessary one as all UK casinos must have UKGC licensing, including new sites. UKGC licensing includes games and casino third-party testing, so ensures that all UK online casino games are safe and 100% fair!

If you’re worried about safety then simply use a casino we recommend or independently check the licence of any casino via the UKGC, or at end footer of the casino’s homepage. You should only play at licenced and fair online casinos.

Pros & Cons of Playing a New Online Casinos

The main differences between new and established casinos are that established sites are already pulling in the players and are profitable; therefore, these sites have less need to innovate.

In contrast, new sites have the drive to fill a gap in the market and provide a better gaming experience than already exists, which means better deposit bonuses, adventurous site design, social integration, crypto transactions, and sometimes, even the full package – take a look at our top new online casinos at the start of this page!

Pros

• Games lobbies filled with the latest titles, studios and concepts.
• Better bonuses.
• Mobile-first platforms.
• More modern apps and design.
• New online casinos focus on integrating modern gaming trend into their platform design like social gaming, gamification and VR elements.

Cons

• If a new online casino is a small site, it may have lower monthly withdrawal limits or a small games lobby.
• New online casinos do not have a reputation with players.

Summing Up New Casinos

We can guarantee that all new online casinos listed on CasinoGuide will be safe, secure and regulated and with that in mind, there’s no downside to it.

Casino bonuses tend to be more attractive at new casinos than those of their older competitors. Brand new casino sites tend to come with the latest games too, but players are always free to get a feel of the site before opting in, especially if the new online casino is running a no deposit bonus.

Review all the criteria discussed in the sections above before making your final decision but we can rest assured that you’ll have no problem finding a new online casino that ticks all the right boxes.